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LingoUp
Project type
Web & Native iOS mobile app, subscription-based monetization
Role
Full-Stack Product Designer
UX Research (72h)
Competitive UX review , Iterative Usability Testing
UI Design (197h)
Design system, Responsive layout, 100 screens +
Link
MVP HYPOTHESIS
An AI-powered tutor will remove the anxiety of practicing with real people, giving learners a safe, accessible way to build spoken English fluency and confidence.
THE CHALLENGE
Drive subscriptions after onboarding by clearly showcasing the AI tutor experience and its benefits, while designing a product that works both as a web app and a native mobile app.
KEY RESULTS ACHIEVED
1. Launched two versions: web platform, then an adaptive iOS app
2. Enabled both voice and text chat with real-time, personalized corrections
WHAT I’D IMPROVE
Future updates should improve topic organization for smoother navigation and strengthen product differentiation within the highly competitive EdTech market.