ABOUT
Many students want to practice conversational English but often feel anxious or intimidated when working with real tutors. Lingo Up is an app that provides a safe and accessible space for learners to build confidence and fluency through regular practice.

THE CHALLENGE
The key goal was to drive subscriptions after onboarding by showcasing the main feature—speaking with an AI tutor—while clearly highlighting the app’s benefits. Another challenge was designing a multi-platform product available both as a web app and a native mobile app.


KEY RESULTS ACHIEVED
- Released two versions: first a web platform, followed by an adaptive iOS version built with native components.
- Enabled both voice and text chat sessions with real-time personalized corrections.

The design focused on creating a simple onboarding experience that connects learners to practical, everyday scenarios such as travel, studying, or job-related conversations. Clarity in subscription terms was prioritized, supported by early usability testing and iterative improvements. To ensure speed and accessibility, the mobile app was developed using native iOS components.

WHAT I’D IMPROVE
Future updates should improve topic organization for smoother navigation and strengthen product differentiation within the highly competitive EdTech market.