This research aimed to discover core user needs for a new career development app. The primary challenge was to align these user needs with business goals to define a clear value proposition. This case study outlines the first stage of the VDP (Value, Diagnosis,Prototype) framework: defining Value. My Role As the sole UX Researcher, I led the entire research process, from recruiting participants to analyzing and synthesizing the data. Research & Methodology I used a mixed-meth