ABOUT

An AI-powered tattoo design tool that helps users generate personalized sketch ideas through prompts, style templates, galleries, and portrait-based rendering. It supports early inspiration and decision-making before a salon visit.

THE CHALLENGE
Increase subscription conversion after onboarding by making the product’s value clear from the first interaction, with a strong focus on virtual try-on and personalized sketch generation. The MVP also needed to support two user paths: paid users on weekly or yearly plans, and free users through ad-supported flows.

KEY RESULTS ACHIEVED
1. Led end‑to‑end product design, from initial concept to final delivery.
2. Ran user interviews to uncover pain points with tattoo sizing and idea generation.
3. Refined the experience through multiple rounds of usability testing and iteration.