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Aesthetic Wallpapers
Project type
Native Android Mobile App, ad-based monetization model
Role
Full-Stack Product Designer
Traffic
Organic
UI Design
UI-Kit, Responsive layout, 40 screens +
Link
ABOUT
A curated wallpaper app for teenagers and young women that replaces cluttered interfaces and intrusive ads with a seamless, content-focused browsing experience.
THE CHALLENGE
Design a content-first app that maximizes user engagement, session duration, and retention to directly support an ads-based monetization model.
KEY RESULTS ACHIEVED
1. Downloads: 1M+
2. Monthly Active Users: 276,101+
3. Retention: 7-day 5.8%
WHAT WORKED
Content-first approach resonated strongly with target demographic.
Minimal interface reduced cognitive load and increased engagement.
Organic growth validated product-market fit.