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CBT Journal
Project type
Native iOS Mobile App, subscription monetization model
Role
Full-Stack Product Designer
UX Research (102h)
User Interview, Heuristic Evaluation, Usability Testing
UI Design (283h)
Design System, Responsive layout, 200 screens +
Link
MVP HYPOTHESIS:
The app turns clinical techniques into simple daily check-ins that help users process emotions and build healthier thought patterns, filling the gap between therapy sessions and everyday life.
THE CHALLENGE
Increase install-to-trial conversion by designing a hybrid onboarding model that balances engagement with a trustworthy, calm experience.
KEY RESULTS ACHIEVED
1. Install-to-trial conversion - 7%
2. Three usability-testing rounds across onboarding, check-ins, and tools
3. Content review for clarity, consistency, and user-centered tone
WHAT WORKED
1. Early research validated demand for a private mental health tool.
2. CBT journal templates, and progress tracking drove routine use.