ABOUT 

Many adults struggle to make sense of daily emotional ups and downs, facing stress and anxiety without convenient, ongoing support. Professional therapy isn’t always accessible or affordable; users needed an easy way to reflect, track their feelings, and build positive mental health habits from home.

THE CHALLENGE
To drive high Install → Trial conversion rate, I implemented a hybrid onboarding model (Benefits-oriented + Interactive). This demonstrated the app's core functionality pre-paywall, balancing high engagement with a gentle, trustworthy user experience.

KEY RESULTS ACHIEVED
- Enhanced UX writing for 2 languages: English and Russian
- Iterated designs with three rounds of usability testing for each segment of the app: onboarding, check-ins, and therapeutic tools
- Managed and reviewed content to ensure clarity, consistency, and user-centered communication

WHAT WORKED
Early research confirmed demand for a simple, private mental health tool
Templates, reminders, and progress tracking drove routine engagement
Leveraged native iOS components to speed up UI development